Archive for November, 2013
The internet is a powerful medium for marketing and commerce, but it does not always work in quite the same ways as traditional marketing media, like printed ads in publications. For one thing, search engines govern the way most people interact with the internet. When most people are looking for products on the internet, they will use search engines to find them. Taking advantage of the way search engines find and rank pages is cost effective passive marketing.
Search engine optimization, or SEO for short, is one way of doing this. Since it was founded with a few gigabyte hard drives housed in some LEGO bricks, Google and other search engines have grown into one of the main directors of traffic flow on the internet. Most search engine algorithms, like Google’s influential “PageRank” algorithm (named for cofounder of
So, what do goats have to do with search engine optimization? Well, pretty much nothing other than the company headquarters of Google lawns are mowed by goats, which are rented from a local grazing company. However, Google itself does have a lot to do with SEO. Google receives between 65 and 70 percent of search engine market share.
It is important to understand how search engine optimization can affect your website and visitor traffic. More than half, 58 percent, of consumers begin research a product or service by using a search engine. This number is much higher than those who simply visit company websites, 24 percent; or the 18 percent who ask about products and services via social media.
Now you should still under
Did you know that more people than ever before are browsing the web via mobile devices? It’s true. These days, it’s all about smartphones in the back pockets and tablets in the over-the-shoulder bags. You have to have access to the information you need right when you need it. That’s why mobile Internet usage is projected to overtake desktop computer usage by 2014.
Say you’re on the couch, searching for something to eat for dinner. You could check the fridge, but that requires getting up from your comfy spot. After all, that’s what your iPhone is for! Studies show that nearly half of all mobile users will look up reviews for products and services using their devices — and all it takes is a few nimble fingers.
Most users are likely to search for these reviews using search engines, the most popular of whic