The internet is a powerful medium for marketing and commerce, but it does not always work in quite the same ways as traditional marketing media, like printed ads in publications. For one thing, search engines govern the way most people interact with the internet. When most people are looking for products on the internet, they will use search engines to find them. Taking advantage of the way search engines find and rank pages is cost effective passive marketing.
Search engine optimization, or SEO for short, is one way of doing this. Since it was founded with a few gigabyte hard drives housed in some LEGO bricks, Google and other search engines have grown into one of the main directors of traffic flow on the internet. Most search engine algorithms, like Google’s influential “PageRank” algorithm (named for cofounder of
Did you know that more people than ever before are browsing the web via mobile devices? It’s true. These days, it’s all about smartphones in the back pockets and tablets in the over-the-shoulder bags. You have to have access to the information you need right when you need it. That’s why mobile Internet usage is projected to overtake desktop computer usage by 2014.
Say you’re on the couch, searching for something to eat for dinner. You could check the fridge, but that requires getting up from your comfy spot. After all, that’s what your iPhone is for! Studies show that nearly half of all mobile users will look up reviews for products and services using their devices — and all it takes is a few nimble fingers.
Most users are likely to search for these reviews using search engines, the most popular of whic
Most of the adults in the United States (92 percent) will do at least on online search per day. More than 88 percent of all internet users, ages 14 and older, browse for different products online, or do online research. With all of this internet activity, it is important for businesses to have a good online marketing plan.
Good online marketing usually includes search engine optimization or SEO. When an internet search is done, there can be hundreds of thousands of search results, or more. SEO helps websites appear closer to the top of the l