The internet is a powerful medium for marketing and commerce, but it does not always work in quite the same ways as traditional marketing media, like printed ads in publications. For one thing, search engines govern the way most people interact with the internet. When most people are looking for products on the internet, they will use search engines to find them. Taking advantage of the way search engines find and rank pages is cost effective passive marketing.
Search engine optimization, or SEO for short, is one way of doing this. Since it was founded with a few gigabyte hard drives housed in some LEGO bricks, Google and other search engines have grown into one of the main directors of traffic flow on the internet. Most search engine algorithms, like Google’s influential “PageRank” algorithm (named for cofounder of