Did you know that 90% of online experiences start with a search engine? That search engines is usually Google, which accounts for 70% of the search engine market share. If you want your website to rank higher in Google search results, you might have started dabbling in SEO, or Search Engine Optimization. SEO is key to getting the full impact of search oriented web visibility. In practice, SEO is a combination of good content creation and inbound linking. Not everyone knows what good SEO looks like, though. For this reason, here are three SEO copywriting tips you can follow.
1. Write Something People Actually Want to Read
Many people misunderstand SEO. It’s not just about creating content about your business. Rather, it’s creating quality content that is associated with your business. Not seeing the distinction? Think of what you want to find if you look up information about pizza making. You want instructions; not a company’s detailed account of their great customer service. Make SEO interesting. It’s not about selling your brand immediately: it’s about selling it down the line, and reassuring readers of your expertise.
2. Local SEO Tips
Did you know that searches for information about local businesses and products make up 20% of all search inquiries? If your concern is targeting local area people, you want to move beyond simply inserting “desert tour Phoenix Arizona” at the end of all your posts. Although incorporating the name of the city is important, you instead want to focus on orienting your posts toward local needs. An example? Coming up with a five point list of “Fun things to do in Phoenix this summer” and mentioning your business.
3. Best SEO Advice for Beginners
One main issue I often encounter is that people simply don’t understand how to write for the internet. Spacing is important! Break up paragraphs so that no more than three to four sentences compose a block of text. Studies show that readers tend to skim posts rather than read word by word; for this reason, it can help to break paragraphs up with numbers or headings as well, to let them know what to expect. The last thing any reader wants is to discover a huge, no break page. Images, infographics and videos can also help break up the space and keep reader attention focused.
Do you have any SEO copywriting tips? Let us know in the comments
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