It may seem counterintuitive that anyone who sells SEO services for a living would be willing to give out free SEO advice. But it does happen, and it happens every day in articles, blogs, forums, and innumerable comments posted to each of the above. So why should professionals be so willing to freely impart their hard earned knowledge?
First, some of the best SEO tips are really just common sense. Every web page owner should know, for instance, not to spam sites with their links, or not to jam so many keywords into their copy that it becomes unreadable. While these may seem like fast ways to rise in the search rankings, they are not genuine. Common sense SEO tells us that black hat techniques like these will not only turn off your visitors, but will also earn your page a penalty from the very search engines you need to rank your page.
Second, while these bits of free SEO advice are indeed common sense to the online community, the proper implementation and maintenance of these techniques can be incredibly time consuming and resource intensive. Internet marketing gurus are more than happy to tell you what it takes to successfully optimize your website, because if they do a good enough job of giving you all the facts, you will immediately see why you so badly need their expertise.
But besides educating and demonstrating their necessity, SEO marketers know that, no matter who you choose to optimize your site, the simple fact of optimization will help to improve the overall usefulness of search engine marketing. Better search results mean more trustworthy links to high quality sites, competing with each other on the merits of the services they offer. The best SEO tips are the tips that will make the Internet an easier place to navigate, a more reliable source of information, and a more quality based resource for whatever it is you want to find.
Pick your sources, trust the voice, and rest assured that the pros are never trying to swindle you by giving you free SEO advice. They know… the better the search engine results, the better we all are.
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