Did you know that 93% of all online experiences start with a search engine? When you fail to rank high in search engine results, you lose exposure opportunity. A percentage of the millions of searches that happen everyday are looking for websites like yours.
Search is the number one driver of traffic to websites, and search engine optimization is key to getting your site to the top for keywords and phrases. Here are four of the best SEO tips we know, so that you do not end up left in the dust of the internet.
1. Start a Blog
Content is incredibly important to SEO, since content is what search engine spiders and crawlers look through in order to determine how relevant your site is for online searchers. Over 40% of U.S. companies now have a blog, and this is because blogs lead to customers. This is not the space to put ad copy. Rather, showcase your expertise with tips, facts, industry stats and more. The reader should learn something.
2. Figure Out Your Keywords
One mistake a lot of businesses make is deciding keywords based on what they would describe their business as, rather than how customers would describe it. For example, a business selling lamps might think they are best represented by the keywords Luxury Lamps, when in fact, most of their visitors arrive via Stone Pillar Lamps. Use tools like Google Analytics to see which keywords bring the most people to your site. These are the keywords you should be promoting. Keyword ratio in text should be one to three percent, since anything more will look forced.
3. Have a Well Designed Site
Although search engine rank optimization is largely about content, having a well designed, fast site is important because Google favors websites that load more quickly. Consumers favor these sites as well, with 40% navigating away from pages that take longer than three seconds to load.
4. Go Professional
For companies that can afford to invest in professional SEO, there are search engine rank optimization companies who specialize in formulating and creating SEO content for websites. Sometimes a partnership is best, since it allows you to concentrate on your business, and the SEO company to concentrate on doing what they do best as well, to the benefit of both parties. They can also assist you with other website marketing ideas.
Have any SEO advice you would like to share? Let us know in the comments!
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