Most of the adults in the United States (92 percent) will do at least on online search per day. More than 88 percent of all internet users, ages 14 and older, browse for different products online, or do online research. With all of this internet activity, it is important for businesses to have a good online marketing plan.
Good online marketing usually includes search engine optimization or SEO. When an internet search is done, there can be hundreds of thousands of search results, or more. SEO helps websites appear closer to the top of the list of search engine rankings. By using high quality website content, SEO can help make websites more visible and inbound leads, such as SEO can cost more than 60 percent less than cold calling and other outbound leads.
A good online marketing plan includes having a high quality website, and making that website visible to as many people as possible. It is also important that the site can be accessed from different devices. More than 70 million people use smart phones, tablets or other mobile devices for shopping, and it is expected that there will be more people will be using mobile devices than desktop pcs by 2014. When you have a solid online marketing plan in place, mobile devices users can take your website, and your business, with them wherever they go.
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