What Is Media Buying? – This Week Magazine
It is vital to grasp the meaning of media and what it does. It is important to first understand what exactly is media. It is any medium that broadcasts or narrowcasts that allows advertisers to reach their target viewers. Media is split into two categories: traditional and new media. Television, radio, billboards and even print are all examples of traditional media. They are more expensive to purchase, harder to quantify as well as broader in its scope of. Digital media is a term that includes channels like SEM or social media blogs, and even online publishers. Digital media is more affordable to buy, can be directed more precisely and can be easily quantifiable. Digital media has become more fashionable in the last decade due to increased efficiency and lower cost.
What does it mean to Purchase Media?
You are purchasing media for advertising that has particular content. The purpose of purchasing media is to determine the best timing, location, and context to deliver pertinent ads to the appropriate individuals. Its ultimate goal in business is to increase brand recognition increase sales and improve profits.
Media purchasing is an essential element of any campaign that you are planning to launch.