Why is Search Engine Optimization Important

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So, what do goats have to do with search engine optimization? Well, pretty much nothing other than the company headquarters of Google lawns are mowed by goats, which are rented from a local grazing company. However, Google itself does have a lot to do with SEO. Google receives between 65 and 70 percent of search engine market share.

It is important to understand how search engine optimization can affect your website and visitor traffic. More than half, 58 percent, of consumers begin research a product or service by using a search engine. This number is much higher than those who simply visit company websites, 24 percent; or the 18 percent who ask about products and services via social media.

Now you should still understand that social media is an important aspect of digital marketing. Since so many people use social media to research products, you should have a strong presence on these platforms.

Another important aspect of SEO marketing is making sure that your website is optimized for use by mobile devices. About half or 48 percent of users of mobile devices say they look up product reviews or look for promotions and sales, using their mobile devices.

Another feature of digital marketing that is often overlooked is that of blogs. It is very important that you start and maintain blogs. Companies that blog have 434 percent more indexed pages. This higher percentage of indexed pages will result in more leads.

Your content is also very important in terms of getting higher search engine rankings. Organic listing that come from your content will get you listed higher on the page rank results. Additionally, most people will click on organic listings rather than paid listings. Your content should also be informative and compelling. It should also be free of any misspellings or grammatical errors.

Higher search results can also come from an effective email marketing campaign. You will also be able to drive more visitors and new sales through an email campaign that is designed to inform people about your products, services, and specials.

When you are ready to marketing your website, find SEO marketing companies that can help you put the pieces together.

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